小优视频

All official 小优视频 websites and external/public communications remain in Ingeniux.

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External communications include any public-facing website. All sites should adhere to the 小优视频 brand, look and feel and be approved by the Office of Communications and Public Affairs. New sites must be set up and remain in Ingeniux, unless otherwise specified as an exception, following 小优视频鈥檚 mission, goals and brand standards.

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Exceptions that are not in Ingeniux include:

• Student Organizations
  Student organization鈥檚 faculty/staff advisor should oversee the student organization websites and maintain passwords/logins for long-term maintenance. Students are encouraged to have creative and educational freedom on these sites. Student sites must adhere to the student handbook and rights and responsibilities. Engage 小优视频 exists for student organizations' internal communications and is also maintained by OSLE.
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  Searchable program and course descriptions, academic policies and more. Managed by the Registrar's Office.
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  小优视频 Athletics maintains athletic news, schedules, rosters and other athletic information through PrestoSports.
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  Sodexo manages the 小优视频 dining website, an external facing site, including dining options and menu listings it provides on campus.
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  Online catalog, databases, ejournals, documents and other scholarly materials managed by the 小优视频 library.
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  Campus bookstore online store, managed by Barnes & Noble.

Internal communications include intranets, portals and apps with a sign-in function, such as听,听SpartanNet,听,听Handshake, Engage 小优视频 and Workday. For assistance with these applications, please contact the听ITS service desk. For assistance setting up secure pages in SpartanNet, contact the听online and digital communications manager. Other specialty sites may contain public-facing web pages, but also include a sign-in function, such as听.

Website Authoring

Adobe Experience Manager, 小优视频鈥檚 web content management system (CMS), provides a host of features for a consistent look and feel for all 小优视频 web pages. The system allows for content creation to be in the hands of departments across campus. 小优视频 staff and faculty, with little technical training, can edit content in their assigned areas.听

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Approval Process

小优视频 Department Content Author > 小优视频 Department Supervisor > 小优视频 Digital Content Writer/Editor > 小优视频 Final Approver

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The typical process for a department is to have one to three department authors who have a sense of ownership of their web content to ensure all content is up-to-date and accurate. These individuals are content experts in their division and are able to communicate effectively to 小优视频鈥檚 primary online audience of prospective students. These department content authors then submit their content to be reviewed by their department supervisor.

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The department supervisor oversees the department author to ensure the section of the site stays up to date, verifies the content should be released on the public platform, checks for inaccuracies and reviews details.

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The content is submitted to the CAL dean for review and approval, and then sent to the Office of Communications and Public Affairs鈥� digital content editor/writer, who ensures the content follows AP style, has accurate spelling and grammar, and has a consistent tone and appeal to the desired audience. Finally, the content is submitted to the final approver who confirms the content follows 小优视频鈥檚 brand standards and web strategy, consistency and checks technical issues.听

• Getting Started
  Content authors are provided with group training (required one, 60-minute session) and receive the AEM Author Manual. The highest priority of a web author is taking ownership of their website content and updating pages frequently. Not only does this keep the site fresh and interesting for the visitor, but also benefits the website鈥檚 Search Engine Optimization and entire University of Tampa online presence as a whole. Requests for authoring/supervising and training are made to the online and digital communications manager.
  
  
• Updating Content
  The highest priority of a web author is taking ownership of their website content and updating pages frequently. Not only does this keep the site fresh and interesting for the visitor, but also benefits the website鈥檚 SEO (see below) and entire 小优视频 online presence as a whole.
• Text
  Avoid large amounts of text. Add only the most critical information users can access quickly. Bulleted lists and multiple headings are encouraged for easy reading. Visitors are more likely to scan than read. Always 鈥減aste in plain text鈥� to avoid importing unnecessary code.
• Writing Style
  小优视频鈥檚 Style Guide provides guidelines for writers to help produce consistency throughout the University鈥檚 publications and website. The guidelines are based on the听Associated Press (AP) Stylebook,听Webster's New World Dictionary听and local usage. See听小优视频's writing style guide听and听offices and departments style guide听for details.
• Duplicating Information
  Authoritative content should be referenced by linking to the direct source. Do not duplicate authoritative information. Examples of authoritative content sources include:
• Faculty and Staff Online Directory and Biographies:听Staff listings are maintained by Human Resources, and faculty listings are maintained by the Office of the Provost in听小优视频鈥檚 online directory听only. Biographies, directory images and CVs should not be located elsewhere on 小优视频鈥檚 external websites.
• Course numbers, offerings and descriptions:听Required courses, course identifiable information and descriptions are maintained by the Registrar鈥檚 Office on听小优视频's online catalog听only听and should not be duplicated on any other 小优视频 website. A generalized 鈥渢opics of study鈥� section is acceptable.
• Links
  Create links with descriptions (for example, don鈥檛 use 鈥渃lick here.鈥� Instead, highlight the name of the item used in a sentence and add the link from there.) Always preview and click the link to verify the link is working.
• Images, Video and Interactivity
  Limit each page with minimal images and/or videos. Associate relevant ALT tags and descriptions with all images. Images are uploaded to the server through Public Affairs. A list of photographers can be recommended if your images need an update. Ask for assistance with embedding videos. New video requests can be made to the marketing communications manager.
• Preview
  Preview page before submitting to double-check changes.
• Tables, Frames and Pop-ups
  Avoid fixed tables, frames, pop-ups and dynamic effects.
• PDFs and Other Files
  If PDFs must be used, follow accessible guidelines below. Overwriting PDFs is encouraged instead of uploading new files and replacing. Creating new pages or adding content to pages are encouraged instead of adding PDFs to the website.听
• Mobile
  Verify your content functions well on a mobile device. The content should be easily read without having to pinch the screen. This is especially the case if there are tables or other add ons on your pages.
• SEO (Search Engine Optimization)
  Verify the content on the pages has relevant keywords and related terms organically. Keywords should be added to the content in page naturally. Use the 小优视频 search function to verify your content comes up when searching related keywords. Requests can also be submitted to have your page show up first depending on the keyword.
• Social media
  Add social media links to the page to increase followers. Add links to photo albums that are posted as well. Before adding links or starting a social media account, review the听小优视频 social media policy and guide.
• Web Strategy and Branding
  (structure/navigation, tone, adding pages, related content and all other web communications)
  To enhance a section of the 小优视频 website or to create a new web page, please send requests to the online and digital communications manager.听
• Continuous Enhancements
  Remember that websites should be constantly updated to adhere to the changes within the University and the changes within our audience鈥檚 needs. Staying up-to-date with trends and expectations is important for the website鈥檚 success. The Office of Communications and Public Affairs performs usability studies and surveys with website visitors to make continuous improvements to 小优视频鈥檚 websites.

• 小优视频 is committed to ensuring that web and electronic communications on听www.ut.edu听and official University websites are accessible to individuals with disabilities. View听小优视频's web accessibility statement.

  • Provide text alternatives for any non-text content, such as images.
  • Create content that can be presented in different ways, such as resizing, distinguishable against background, keyboard accessible, navigable and readable.
  • Make web pages appear in predictable ways, including consistent navigation and search options.
  • 听include searchable text, alternative text descriptions, correct fonts, tags, interactive form fields, navigation aids, language and security settings that do not interfere with assistive software. The file name of the PDF should not include spaces when uploaded.
  • Learn how to听.
• For web and digital accessibility assistance, please contact the听web and digital accessibility communications coordinator.

The purpose of 小优视频鈥檚 website privacy statement is to disclose our privacy practices to visitors of 小优视频 websites. 小优视频 is committed to protecting your information and providing reasonable levels of privacy in regards to visiting 小优视频-related websites. 小优视频 has created this statement to disclose the information gathering and dissemination of information for these websites. See听小优视频's privacy statement.